Literary Analysis For A White Woman Essay - 900 Words

In Passing, Clare Kendry ‘passes’ for a white woman to marry a white man and, in masking her identity, loses touch with her African-American roots. Irene describes Clare as â€Å"selfish, and cold, and hard. And yet she had, too, a strange capacity of transforming warmth and passion, verging sometimes almost on theatrical heroics† (Larsen 10). Clare is charming, attractive and there’s something uncanny about her stare. She is no angel, but she does carry herself differently than the other women of her race. She has a mask of confidence and security in being married to a white man, but she is less secure than anyone else because she must keep her identity a secret. She is an African-American woman whose life began with her being controlled by a domineering alcoholic father, like Sara’s conservative father. He loomed over her like Woolf’s â€Å"Beadle†, and now she is stuck in a marriage with a racist man who believes her to be white. Clare married for financial security and the desire to be accepted, which came more easily if she ‘passed’ as white. She must â€Å"endure some things and give up others†¦everything must be paid for† (Larsen 71). Clare learns too late that the price wasn’t worth losing herself and her heritage. When Clare re-encounters Irene, she says, â€Å"’I’m beginning to believe†¦that no one is ever completely happy, or free, or safe’† (Larsen 67). She means that even though she chose the security of a white husband and a white lifestyle, she is not happy because she isShow MoreRelatedEssay on Literary Analysis on Revelation794 Words   |  4 Pages Literary Analysis â€Å"Revelation† Flannery O’Connor short story entitled â€Å"Revelation† was swayed by her personal upbringing in the South. She lived in the time where people from the South were very intolerant and narrow-minded towards people who had a different lifestyle and who were of a different race. Because Southerners believed people who did not live up to their wealth or status were inferior, it offered O’Connor the exact descriptions she wanted for the characters in this story. The mainRead MoreSummary Of Literary Regionalism By Sarah Orne Jewett743 Words   |  3 Pagesstyle. Without delving into deeper analysis, there are two distinctive themes that are easily recognizable in the vast majority of Jewett’s anthology of works. Jewett was born and grew up in South Berwick, a small rural town in southern Maine. Many, if not most of Jewetts works are set in locations similar to, or within South Berwick. This practice of setting written works in specific geographic locations relevant to the writers experience is known as literary regionalism. Because of this themesRead MoreThe Innocent By Richard Wright And Maria1679 Words   |  7 PagesThis ethical analysis will define the hierarchical societal pressures and psychological torment that validates acts of crime committed by Bigger Thomas in Native Son by Richard Wright and Maria in Ian McEwan’s novel The Innocent. In Wright’s novel, the main protagonist, Bigger Thomas, is a twenty year old that is prone to crime because of being marginalized in a racist white society that will not allow him to advance himself. After accidently killing Mary Dalton, Bigger’s fear of being caught isRead MoreEssay about Country Lovers versus The Necklace886 Wo rds   |  4 PagesIt is amazing how two short stories can be so similar but yet so different even when it comes to marriage and gender roles. These particular literary works involve creative writing between the two stories that are being referred to would be The Necklace and Country Lovers. Both these stories are set in different places and keep the readers wondering throughout the story what the ending result is. And to even consider writing a literature that centers on this topic is truly fascinating and attention-grabbingRead MoreThe Theme of Symbolism in Country Lovers927 Words   |  4 Pageschild because it had no dark skin. Njabulo has the title of opaque coffee grounds that had always been called black. This emphasizes the skin of Njabulo that he was too dark skinned. The skin of the child would make anyone know that its father was a white man. Although Paulus turns a blind eye towards this and kills the child, it is out of jealousy. The baby symbolized the love and jealo usy drawn in this story. Symbolism in this story reveals the strong bond the two lovers had for each other, althoughRead MoreLiterary Analysis Of A Worn Path1221 Words   |  5 PagesOvercoming Obstacles: A Literary Analysis of â€Å"A Worn Path† Thesis: â€Å"A Worn Path† by Eudora Welty is one of the best short stories to incorporate different symbolic representations of determination and the will to live. I. Introduction II. Phoenix A. Definition B. Characteristics III. Natural symbolism A. Steep hill B. Thorns of bush IV. Perceived Racism A. Imagined cake B. White hunter V. Arrival in Natchez A. Nurses’ comments BRead MoreA Critical Analysis of Revelation by Flannery OConnor1591 Words   |  7 Pages- Well written-Good points A Critical Analysis of Revelation by Flannery OConnor Flannery OConnors background influenced her to write the short story Revelation. One important influence on the story is her Southern upbringing. During her lifetime, Southerners were very prejudiced towards people of other races and lifestyles. They believed that people who were less fortunate were inferior to them; therefore, people were labeled as different things and placed into different social classesRead MoreAnalysis Of The Stonewall 1280 Words   |  6 Pagescommunities, since they have no representation in the media. †¢ Even in queer communities, there is marginalization, as there are also factors of race and gender present. A heterosexual white man may have more power than a homosexual white man, but a homosexual white man will be more powerful than a heterosexual woman of colour, or another homosexual man of colour, or even someone who is transgender. Important Vocabulary †¢ Homosexual: someone who is attracted to their own gender. †¢ Heterosexual:Read MoreHills Like White Elephants By Ernest Hemingway1446 Words   |  6 PagesErnest Hemingway’s short story â€Å"Hills Like White Elephants† explores the topics of abortion, sex before marriage, and feelings of separation. There are many different points of view one can take on Hemingway’s work. The main literary analysis that will be explained is the significance of the title and how it is layered into the story in various places. In addition to this, the narrator’s point of view will also be discussed since it plays a role in bringing the characters together. Lastly, it willRead MoreAnalysis Of The Book Disgrace 1108 Words   |  5 PagesAnalysis of Disgrace by J.M. Coetzee In J.M. Coetzee’s 1999 novel â€Å"Disgrace† we can see the life of a father and a daughter who both go through life changing events. While the father, David Lurie, is accused of rape because of sleeping with a student, his daughter Lucie Lurie is actually raped by three black men. The setting of this book is in post-apartheid South Africa, where we can see that the problem this setting faces is how blacks and white can live together. In this book there is the use

Hanif Kureishis My Son the Fanatic and Amy Tans Two...

In a world which is only now beginning to emerge from the shackles of colonialism, both former empires and the nations once subdued by their hegemony have entered a transitional period defined by uncertainty and the loss of collective identity. Compounding matters is the delicate balance that expatriates from former colonies turned independent countries, such as Pakistan, India, and Hong Kong, must seek to achieve while residing in the former motherland of Great Britain. For the most ambitious and hopeful immigrants, the arduous process of assimilation from pre-colonial society to the very seat of imperial power which once exercised dominion over your homeland from afar can be a jarring metamorphosis. Two exquisitely written short stories published during the tumultuous postcolonial period of the late 1980s and early 1990s, Hanif Kureishis My Son the Fanatic and Amy Tans Two Kinds, harness the provocative power of prose to explore the quintessentially modern cultural theme of dual an d transitional identity. By juxtaposing the paternal expectation of father Parvez with the harsh reality his militarized, extremist son Ali, Kureishi exposes the fallacious notion of the British dream offered to immigrants from former colonies around the world. Through her wrenching tale of the divisions sewn between Chinese mothers, who lived through the Communist Cultural Revolution, and their Americanized daughters struggling to bear the burden of competing customs, Tan examines the

What is the impact of attractive packaging on impulse purchase decision Free Essays

string(105) " is marketing a product whose contents require a container must factor in the role that packaging plays\." Introduction The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers: what they do and what they don’t do! But such knowledge is imperative in designing the marketing program to enhance sale and market share. With up to date information about buyer’s buying behaviour along with her needs and wants, marketer can recreate product or services just to draw her attention. And once they get the buyer’s attention, they can influence buyer’s purchase decision positively and end up by satisfying with their product or services. We will write a custom essay sample on What is the impact of attractive packaging on impulse purchase decision? or any similar topic only for you Order Now Therefore the whole concept starts with the search of information about the factors influencing buying decision. Marketers have always pursued to design their marketing effort they believe will entice buyers. ‘Impulse purchase decision’ can be termed as unplanned buying and is a crucial aspect of buying behaviour, especially when talking about FMCG sector. Marketer put a whole lot of effort to grasp the buyer’s attention and win them resulting in a sale whereas the buyer never intended to buy that particular product or service. In this research I will try to find the connection between attractive packaging of a product in influencing impulse purchase. Purpose: The basic purpose of this research is to provide information to assist in research to gain knowledge and to understand the problems. Taking this point into consideration, this investigation will be an exploratory research, with the aim to test relationship between ‘attractive’ packaging and influencing buyers on impulse purchase in a retail convenience store. The research intends to examine if attractive packaging can attract buyer’s attention compared to ‘not so attractive’ packs. The research not only targets the issue but can lead to understand and add-on to the best practice available in the retail industry. I hope that this research may have a significant value in assisting managers in retail business to identify profitably stocking of right kind of products goods. Moreover, my research findings may strengthen the understanding of retail managers on how to organize and display the products effectively and increase the flow of traffic and consequ ently achieve success in sales, services and marketing sectors. Key factors to be considered and explored in this research mainly relate to components like: packaging, consumer behaviour, layout and shelving, impulse purchasing and customer satisfaction. Research questions: The impulse buying behaviour of consumer has led many marketers to come up with new and innovative techniques to allure to their product. This research focuses on one of the major issue out of many in encouraging and stimulating impulse purchase: attractive packaging of the product. Therefore, the research question is formulated as follows: What is the relationship between Attractive Packaging and In-store Impulse Purchase Behaviour? Aim and Objectives of Dissertation: The main aim of this research is to examine the relationship between consumer buying behaviour during the presence of ‘attractive’ packaging in an impulse purchasing situation. The study will be limited to FMCG in retail stores. The specific objectives of this study are: To rationalize whether ‘attractive’ packs prompts impulse purchase. To determine whether the stocking ‘attractive’ packs increases demand for the brand. To investigate whether stocking ‘attractive’ packs results in increase of aesthetic beauty of the store. To explore selling ‘attractive’ packs results in increase in the volume of sales. Scope: This research topic will heavily focus on identifying the different aspects of packaging and factors associated in impulse buying decision and exploring how marketers capitalises on those aspects in formulating the marketing campaign to grab its market share. Just to keep everything relatively simple, I will be focusing only on FMCGs in retail stores. Conceptual Underpinnings and Literature Review: Why do people shopHow do situational factors prompts the decision to purchase certain itemsThe act of purchase is affected by many factors: mood, time pressures, or even a person’s disposition towards shopping. Time can be seen, as an important factor because it often determines how much effort and search a consumer will put into making a purchasing decision. A person’s mood can be affected by the degree of pleasure or arousal that is present in the store’s atmosphere. Most people tend to base a purchase decision towards a specific occasion; or even the way an individual may feel at a specific point in time can also play a big role in what we feel like purchasing. These factors may cause one to decide more carefully on a purchase. Marketers like to use segmentation strategies when advertising to let buyers know their product will meet a specific need one may be looking towards. Overall, many consumers’ purchase decisions are greatly affected by groups or s ocial settings. In an attempt to understand how ‘attractive’ packs influences affect impulse purchasing behaviours, researchers looked at several different approaches to study consumer behaviour. In order to grab buyer’s attention, marketers are continuously coming up with new products. Every now and then they are adding new features to their existing product. In the battle of ‘value’ addition and given the competitive nature of market, marketing professionals are leaving no stones unturned to be ahead in the race. They explore every avenue of the market in discovering new ideas in positioning their products in consumers’ mind. Marketers take every opportunity to communicate with their potential target audience. There are whole lot of tools in use in marketing communication. Only the integrated approach to this communication can bring success. A very good quality product or service alone is not enough to be successful in the market. Potential buyers has to be informed about its positive features and attributes, otherwise it will keep on lying on the shelves and eventually phase out. Therefore, it is imperative that target audience are to be well informed about the existing products and services. Marketing professionals are taught how ‘4Ps’ are critical whether they are launching, maintaining or restaging a product. What about the role of the package in marketing mixAnyone who is marketing a product whose contents require a container must factor in the role that packaging plays. You read "What is the impact of attractive packaging on impulse purchase decision?" in category "Essay examples" One could argue that packaging is one of the most critical factors contributing to a brand’s success, so much that it should become the ‘fifth P’. After all, the life cycle of the package is longer than that of some of the other Ps. A typical package life cycle consists of development, filling, shipping, storage, shelf placement, shopping cart, home transportation, storage, usage and finally some kind of discarding (hopefully recycling). Any one thing with such extensive life cycle should be given the highest of priorities (Stahlberg and Maila). Buyers are overwhelmed with too many choices at their hand in a retail shop. This may create confusion and frustration; this surplus availability may lead many buyers to subdue themselves to familiar products. There is a lot to talk about influencing buyer’s decision at a shopping environment. Among them, packaging plays a vital role and has a major inspirational effect in impulse purchase decision. Attractive packaging design can lure a potential buyer to the first moment of truth – the purchase decision. Packaging is one such tool where the marketers can convey their message straight to its potential customers. For many brands the packaging leads the way to a successful integral branding communication effort and establishing the brand image. Many academicians have agreed to the fact that for many products, sole form of advertising is via packaging. Therefore, marketers should allocate considerable resources in their marketing campaign which can make first and biggest impression for the product – the packaging (Stahlberg and Maila). Hesse, Loesch, and Spies studied the effects of store characteristics on consumers’ mood, their satisfaction, and purchasing behaviour. This study indicates the atmosphere of the store directly affected the mood of the consumer, which became a big factor in their purchasing behaviour. The results suggested customers in a pleasant store atmosphere are likely to spend more money on the products they liked. This effect was only due to the customer’s mood during the time of purchase. A study conducted by Susan Powell Mantel focused on analyzing the roles of â€Å"attribute-based processing† and â€Å"attitude-based processing† when analyzing consumer preference. According to the study, product attributes (qualities such as price, size, nutritional value, durability, etc.) are often compared disproportionately, i.e., one is the more focal subject of comparison, thus eliciting more consideration when the consumer decides which brand is the â€Å"best.† The order of brand presentation in these cases is particularly important. As we know, factors affecting how customers make decisions are extremely complex. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. To understand consumer behaviour, marketers examine purchase decision processes, especially any particular triggers that compel consumers to buy a certain product. The continuous pressure from environmental activist, drastic changes in government legislations and popularity of self-check-out machines – all are putting extra pressure to marketers to come up with extra-ordinary packaging design so that the buyers are enticed towards it. Today, packaging is acting as a ‘silent sales person’ helping buyers in highlighting their product’s USPs (unique selling propositions / unique benefits). Good packaging can also be a competitive advantage for the company, strengthening the brand image (Smith and Taylor). The three basic function of packaging The three basic function of packaging is to protect (and contain), offer convenience, and communicate (Smith and Taylor). There is nothing as ultimate package design to the marketers. With the continuous development in the technology, there will be always a new and convenient packaging in the offer. There is hardly any successful product which did not alter itself into new packaging with time. Nowadays cheaper and suitable packaging is available which is more appealing to consumers than ever before. Successful cost effective packaging can itself be a competitive advantage over its rivals. There are several evidences to prove that powerful role packaging can play in building and reinforcing brand image of a company. In short, packaging can be termed as brand awareness and brand attitude – a key communication tool (Larry Percy). Impact of packaging on impulsive buying Packaging is a crucial component of any marketing strategy for goods. In recent times, the importance of good packaging as means of branding and marketing has seen a rapid growth, especially when to comes to fast moving consumer goods. Visual elements such as the colour, the quality and the overall attractiveness play a major role in influencing the customer. The visual elements connote the product for many customers in situations where they have low information or when they are hard pressed for time. In such cases, the consumer totally relies on the recall value of the packaging and makes the decision in an impulsive manner. The big challenge that a marketer in today’s word faces is to translate the attraction from the packaging to a purchasing decision. According to the research conducted in Spain by Ampeuero and Vila (2006), the aspects mentioned below influence the way in with a consumer perceives a product. Colour: It has been noted that the products that are a little high end or elite appeal to the consumer more when they are packaged in a cold and dark colour packaging. On the other hand, the products that are generally easily accessible to the consumers and that are targeted at the consumers who are price sensitive come in light coloured packaging. Consumer also start associating specific brands with the colour and this again influences their decision to make the purchase. Packaging typography: The typography on the product also influences the customer. For the products that signify elegance and style, the font is usually bold, large and in uppercase. The numbers used belong to Roman numerology and the characters are wide and expanded. On the other hand, the products that come reasonably priced have small fonts and come with serif and sans serif fonts. Graphic forms: Consumers generally associate the high price product with vertical lines, straight lines, clear outlines and symmetry based on one single element. On the other hand, the products that are more accessible often use horizontal lines, hazy and unclear outlines, circles and curves and asymmetrical elements. Illustrations: With regards to the illustration, the products that are costlier and appeal more to the upper class come with pictures showing the product. However, the products that appeal more to the middle class and are relatively less expensive, usually come in packaging that are more associated where the illustrations are in the form of people. The influence of the attractive packaging of a product has on the impulsive purchasing behaviour of the consumer has been discussed in detail in an earlier section. Along with an attractive packaging, it is also necessary to mention the price of the product on the packaging. The packaging can attract a consumer to the product but the final decision to purchase the product rests on the price of the product in many cases. According to Underwood (2003), the unmarked packages, (packages that are not marked with price), the type of colour used, the shape of the packaging, the graphics used help the customers determine if the product is of low quality and these products come at a lower price. If the packaging is attractive and the product is marked with the price, then there is a perception among the consumers that the product is of a higher quality. Research Design (including methods) or Critical Approach: The question under discussion is related to consumer’s buying behaviour towards the attractive packaging. The research design would be based on survey to collect the primary data. The secondary data would be collected from the books, journals and online resources. Survey based on questions and having their response, will give me first-hand experience of their buying behaviour. The first stage of this research would be to devise a sample questionnaire, which will hold little demographic information and particularly their views on the research question being analysed. Then a pilot study would be conducted to alter the questionnaire if it is not covering the purpose. This research will conduct 150 questionnaires and at least 120, if not more, feedback will be selected as the sample in this study. The researcher would be applying non-probability sampling method because of the time and budget constraint and as this method consumes less time and efforts than other methods. The questionnaire will be distributed and surveyed inside five newsagent retail shops around East London and the survey will be conducted during four weeks in order to capture various types of respondents. After the data collection and its editing and coding, statistical tools would be used to test the hypotheses and to assess the characteristics of the data. As the study is to see the relationship, ‘Correlation Analyses’ will be used to demonstrate the strength and the direction of the relationship. After the analyses the researcher will than provide data analyses in descriptive statistics in the form of frequency tables, with the data also verified for normality. Also, with inferential statistic where the hypotheses based on dependent and independent variables were tested Outline of Chapters for the Dissertation Chapter 1- Introduction: This chapter will provide a brief background and rationale for the conduction of this research. It also contains the research aims and objectives. Chapter 2- Literature Review: this chapter will contain a critical review of the available literature on the subject of impulsive purchase behaviour and packaging and will also discuss the various theories and empirical work already undertaken in the field. Chapter 3- Research Methodology: This chapter will contain the discussion on the research philosophy and approach and details the research design. The chapter highlights the utility and appropriateness of using the selected sampling and data collection and analysis methods and approaches. Chapter 4- Findings and Analysis: This chapter will contain the presentation and discussion of the findings from the primary research and explicitly gives the results of the surveyed questions. Chapter 5- Conclusions: This chapter contains the results of the surveyed questions and will discuss the implications of the research results for the marketers. It will also include a discussion on future research scope. Finally, this chapter will conclude with the reflective remarks of the dissertation the researcher experienced, critically analyzing and evaluating the whole learning process. Ethical Issues: The research is purely based on literature review and questionnaire, where the confidentiality is kept at high importance. The sample questionnaire will not include any personal information like name, telephone or address. It will hold little demographic information and most particularly of their buying habit. The data collected will be stored in a safe place till the end of the analysis and will be destroyed after the evaluation and final assessment. It requires no ethical clearance from any external body. Bibliography: Beatty, S. E. and Ferrell, M. E. (1998) Impulse buying: modelling its precursors. Journal of Retailing. Vol. 74 No. 2, pp. 169-191. Cobb, C. J. and Hoyer, W. D. (1986) Planned Versus Impulse Purchase Behaviour. Journal of Retailing .Vol. 62 No.4, pp. 384-409. Retrieved, May 16, 2007, from http://web.ebscohost.com Hesse, F., Loesch, K., Spies, Kordelia. (1997) Store atmosphere, mood and purchasing behaviour. International Journal of Research in Marketing. Vol. 14, 1-17. Kollat, D. T, and Willett, Ronald. P. (1967), Customer Impulse Purchasing Behavior. Journal of Marketing Research. Vol. 4, pp. 21-31. Kotler, Philip and Armstrong, Gary (2008) Principles of Marketing Publisher: Pearson/Prentice Hall. Edition: 12th Kotler, Philip., Cunninghum, Margaret H. and Turner, Roland E. (2001) Marketing Management Publisher: Pearson Education Canada. Edition 9th Lee, A., Monroe, Kent. (1999). Remembering versus knowing: Issues in buyers’ processing of price information. Journal of the Academy of Marketing Science. Vol. 27, 207-225 Mantel, Susan Powell, and Frank R. Kardes. The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference. Journal of Consumer Research. March 1999. Rook, D. W. (1987) The buying Impulse. Journal of Consumer Research. Vol. 14 (2), pp. 189-199. Smith, Pual Russell and Taylor, Jonathan (2008) Marketing Communnications: An Integrated Approach Stahlberg, Markus and Maila, Ville, (2009) Shopper Marketing: How to Increase Purchase Decision at the Point of Sale, Publisher: Kogan Page Ltd. Stern, H. (1962) The Significance of Impulse Buying Today. Journal of Marketing. Vol. 26 pp. 59-62. How to cite What is the impact of attractive packaging on impulse purchase decision?, Essay examples

Sound In Poetry Essay Example For Students

Sound In Poetry Essay Shana WilliamsonApril 7, 2000English 110B-FrankEssay #2Sound in PoetryPoems usually begin with words or phrase which appeal more because of their sound than their meaning, and the movement and phrasing of a poem. Every poem has a texture of sound, which is at least as important as the meaning behind the poem. Rhythm, being the regular recurrence of sound, is at the heart of all natural phenomena: the beating of a heart, the lapping of waves against the shore, the croaking of frogs on a summers night, the whisper of wheat swaying in the wind. Rhythm and sound and arrangement the formal properties of wordsallow the poet to get beyond, or beneath the surface of a poem. Both Gwendolyn Brooks Sadie and Maud (799) and Anne Bradstreets To My Dear and Loving Husband (784) emphasize poetic sound to express their themes. Used to enhance sound in a poem, alliteration is the repetition of sound in consecutive or neighboring words, usually at the beginning of words. Both Brooks and Bradstreet make use of alliteration in their poems. Sadie stayed at home. / Sadie scraped life (2-3) the repetition of s is evident in these two lines, reflecting the sassiness and independence that Sadie possessed. Then while we live, in love lets persevere (11) the slow musical repetition of the l sounds reflect the romantic emphasis in the poem. Assonancethe repetition of the same or similar vowel sound, especially in stressed syllablescan also enrich a poem. Assonance can be used to unify a poem as in Bradstreets poem in which it emphasizes the thematic connection among words and unifies the poems ideas of the husband and wife becoming one. Compare with me ye woman if you can (4). In Brooks poem, repeated vowel sounds extend throughout. Brooks indirectly links certain words and by connecting these words, she calls attenti on to the imagery that helps communicate the poems theme of how different two people who grew up in the same household can be. Under her maiden name/ Maud and Ma and Papa (10-11). In addition to alliteration and assonance, poets create sound patterns with rhyme. The conventional way to describe a poems rhyme scheme is to chart rhyming words that appear at the ends of lines. In Brooks poem the rhyme scheme is abcb, defe which reinforces the way two things can begin the same, but change as time goes on. Naturally, rhyme does not have to be subtle to enrich a poem. An obvious rhyme scheme like the one in Bradstreets poem is aabb, ccdd can communicate meaning by forcing attention on a relationship between two people that are not normally linked. The poems theme speaks of the husband and wife becoming one, the poems rhyme scheme is of two consecutive lines belonging together and having one sound. Rhyme can also be classified according to the position of the rhyming syllables in a line of verse. Bradstreets poem contains beginning rhyme, Brooks poem, on the other hand, contains only end rhyme. I prize thy love more than whole mines of gold/ My love is such that rivers cannot quench/ Thy love is such I can in no way repay(5, 7, 9). Her girls struck out from home/ Her fine-tooth comb (14, 16). Poets, too, create rhyme by using repeated words and phrases. Sadie scraped life/ with a fine-toothed comb (3-4) and Sadie had left as heritage/ her fine-tooth comb (15-16). The repeated phrases Sadie and Maud, which shift from one subject to the other and back again Maud went to college/ Sadie stayed at home (1-2). The poem has a singing rhythm that resembles a song that children play to. The remembrance of carefree childhood ironically contrasts with the adulthood that both Sadie and Maud now face as they grow up: Sadie stays home and has two children out of wedlock; Maud goes to college and ends up a thin brown mouse. Repeated phrases in Bradstreets poem include if ever and love. If ever two were one then surely we. / If ever man were loved by wife then thee (1-2). My Love is such that rivers cannot quench, / Nor ought but love from the give recompence (9-10). With such recurrence, the poem

Unemployment Essay Paper Example For Students

Unemployment Essay Paper Unemployment has been a problem throughout the United States since the beginning of our economic structure. In the most obvious sense, unemployment means being without a job. The term unemployment is one description of the economic condition of a society at any given time. Low unemployment means the majority of the labor force is involved in, or looking for steady work. On the other hand, high unemployment is an indication of an economy in recession, or even worse. This implies that a sizable percentage of the labor force is not currently working. Until they actually start working again, they will be counted in government data as unemployed (Shapiro, 1996). The Bureau of the Census in the Department of Commerce collects and tabulates the unemployment statistics in the united states. Next, this information is given to the Bureau of Labor Statistics (BLS) which is held in the labor department. The BLS then calculates the unemployment rate and publishes the statistics. Every month, agen ts revisit a set amount of households all over the United States. Some economists criticize the governments method of calculating unemployment because it fails to include discouraged workers in its data (Shapiro, 1996). Discouraged workers include those who have looked for a job over a large period of time and havesimply quit. For this reason, critics say, real unemployment may be extensively larger than one might think. Throughout the 1900s there has been numerous polls taken that shocked everyone. The unemployment rate for those who cannot read and write is dramatically higher than for those who can (Simons, 1989). Illiteracy is a hidden problem throughout the United States (Simons, 1989). Another poll taken showed that an estimated 23 percent of Americans can read a stop sign but cannot fill out an employment form. Of those who can read and write, large numbers of adults cannot read and write past the fifth grade level (Zycher, 1995). How are people going to get a job if they are not even able to inform the company of their skills? Another interesting fact, is The severest deficient demand in the United States occurred during the Great Depression in the 1930s. In fact, at one point the unemployment rate had raised to twenty five percent in 1933. Fortunately, after world war one had begun the need for military had decreased the rate to as low as 1.2 percent (Reynolds, 1994). On the other hand, most people did not even pay any attention to the unemployment rate, because the considered laziness to be the main cause. Several possibilities have been speculated, but none have been proven to be the single cause of high unemployment. It is plainlyclear that there have been several problems that play a role when the unemployment rate increases. Indeed, the experience of the past several decades suggest that no simple, quick, or radical remedy can eliminate the multitude of choke-points that are strangling U.S. economic and political processes (Choate,1986). Causes o f unemployment can vary. Some economists have defined several types of unemployment. One type is frictional unemployment. This is a temporary and unavoidable period of time where a person is out of the work force. According to One education way, There are always some people who are out of work for completely unavoidable reasons (Shapiro, 1996, P.151). Another example, is when technological and other changes cause structural unemployment. There are also clinical changes in which changes in general business occur. Peak is a period of time when spending amounts are extremely high along with employment rates. After a period of peak, activity consumers and business?reduce unemployment rates along with their spending levels. As this spending falls, other business firms begin to cut back on their spending. As spending decreases, production goes into a phase of recession, in which the decline of the gross domestic product occurs. Without excessspending, the whole line of supply and demand i s severely impacted. After the peak and recession phase, the economy enters its lowest point (Sharpiro, 1996). The factories and firms begin to operate at less productive levels. This, in turn, creates high unemployment. This phase is referred to as trough. The economy now enters another phase that impacts the unemployment rate. This phase is known as expansion. Now is the time of recuperating. During this time, business and consumers begin to increase their spending and production once again. Unemployment rates begin to decline as more workers are hired onto the job force. This is where the economy brings itself back to normal. According to One Educated Way Despite the pattern of peak, recession, trough, and expansion; the principle story of economics history is growth (Sharpiro, 1996, P.150). This has been occurring throughout the United States since world war one. We have experienced ups and downs in our economy throughout the century. The federal government is promoting maximum employment, production and purchasing power. .u81ccdbb4a3055b50dec137f3096dccde , .u81ccdbb4a3055b50dec137f3096dccde .postImageUrl , .u81ccdbb4a3055b50dec137f3096dccde .centered-text-area { min-height: 80px; position: relative; } .u81ccdbb4a3055b50dec137f3096dccde , .u81ccdbb4a3055b50dec137f3096dccde:hover , .u81ccdbb4a3055b50dec137f3096dccde:visited , .u81ccdbb4a3055b50dec137f3096dccde:active { border:0!important; } .u81ccdbb4a3055b50dec137f3096dccde .clearfix:after { content: ""; display: table; clear: both; } .u81ccdbb4a3055b50dec137f3096dccde { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81ccdbb4a3055b50dec137f3096dccde:active , .u81ccdbb4a3055b50dec137f3096dccde:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81ccdbb4a3055b50dec137f3096dccde .centered-text-area { width: 100%; position: relative ; } .u81ccdbb4a3055b50dec137f3096dccde .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81ccdbb4a3055b50dec137f3096dccde .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81ccdbb4a3055b50dec137f3096dccde .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81ccdbb4a3055b50dec137f3096dccde:hover .ctaButton { background-color: #34495E!important; } .u81ccdbb4a3055b50dec137f3096dccde .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81ccdbb4a3055b50dec137f3096dccde .u81ccdbb4a3055b50dec137f3096dccde-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81ccdbb4a3055b50dec137f3096dccde:after { content: ""; display: block; clear: both; } READ: Importance of Fathers Essay We will write a custom essay on Unemployment Paper specifically for you for only $16.38 $13.9/page Order now Fortunately, the United States economy and other market systems have an ability to recuperate and decrease their unemployment rate. According to The high-flex society Numerous remedies have been offered (Choate, 1986, P.23). For example, weentered the expansion phase where the business and consumer spending began to increase. Therefore, conditions were bound to improve along with business production. Eventually, the economy reaches a peak once again (Shaprio, 1996). Most expansion phases last about three to four years. Joblessness is at record lows, and yet people are staying unemployed longer (Lynch, 1997). According to, the SIRS Researcher the unemployment rate has fallen sharply since 1992 (Reynolds, 1994, P.35). The number of jobs has not been expanding particularly quickly. Polls taken show that employment has been growing about 2 percent a year since 1993-94. Then exactly how does the unemployment rate drop so much within a short period of time? Critics believe that consumer co nfidence has increased a sizable amount and they are becoming more picky. Business week stated that The picture does not get any better than this (Kortez, 1997, P.32). The United States has fought each type of fought unemployment differently. There are several steps that can be taken to achieve low unemployment once again. These steps are also known as the fiscal point and the monetary policy. Fiscal point occurs when taxing and spending are used to regulate economic activity. In turn, this creates the economy to surge and forces the economy into an expansion phase. On the other hand, monetary policies include government policies that have had a great effect on the interest rates. This also affects the quantity of the money within circulation. According to the SIRS Researcher, Some people believe the government must become the employer of last resort if an industry cannot use the nations total labor force (Zycher, 1995, P.46). Eventhough many of the European countries have this policy, The United States has not bothered to pay any attention to it. This is mainly because there is little to no backing on such a policy because federal budget deficits have become to much of a major problem. Choate, P. (1986). The high-flex society. New York: Alfred A. Knopf. Koretz, G. (1997). Help wanted by small business. Business Week. August 25, 1997, pp 32. Lynch, M. (1997). Choosers not beggars. Business Week. September 15, 1997, pp 8. Reynolds, A. (1994). Employment crisis: running out of willingworkers. SIRS Researcher. October 24, 1994, pp 35+. Shapiro, H.T. (1996). One education way. Colorado Springs:Junior Achievement Inc. Simons, P. (1989). Lets put America back to work. Chicago: Bonus Books. Zycher, B. (1995). Minimal evidence. SIRS Researcher. June, 1995, pp 44-47.

Alice Munro, Canadian Short Story Writer

Alice Munro, Canadian Short Story Writer Alice Munro Facts Known for:  short stories; Nobel Laureate in Literature, 2013Occupation:  writerDates:  July 10, 1931 -Also known as: Alice Laidlaw Munro Background, Family: Mother: Ann Clarke Chamney Laidlaw; schoolteacherFather: Robert Eric Laidlaw; fox and turkey farmer, watchman Education: University of Western Ontario, B.A. 1952 Marriage, Children: husband: James Armstrong Munro   (married December 29, 1951; bookstore owner)children:3 daughters: Sheila, Jenny, Andreahusband: Gerald Fremlin (married 1976; geographer) Alice Munro Biography: Born Alice Laidlaw in 1931, Alice loved reading from an early age.   Her father had published a novel, and Alice began writing at age 11, pursuing that passion from that point on. Her parents expected her to grow up to be a farmer’s wife.   Her mother was diagnosed with Parkinson’s when Alice was 12. Her first short story sale was in 1950, while she was attending the University of Western Ontario, where she was a journalism major.   She had to support herself through college, including selling her blood to a blood bank. Her early years of marriage were focused on raising her three daughters in Vancouver, where she had moved with husband, James, after their marriage in December, 1951.   She continued writing, mostly privately, publishing a few articles in Canadian magazines. In 1963, the Munros moved to Victoria and opened a bookstore, Munro’s. After their third daughter was born in 1966, Munro began to focus again on her writing, publishing in magazines, with some stories broadcast on radio. Her first collection of short stories, Dance of the Happy Shades, went to print in 1969.   She received the Governor General’s Literary Award for that collection. Her only novel, Lies of Girls and Women, was published in 1971. This book won the Canadian Booksellers Association Book Award. In 1972, Alice and James Munro divorced, and Alice moved back to Ontario.   Her Dance of the Happy Shades saw publication in the United States in 1973, leading to wider recognition of her work. A second collection of stories was published in 1974. In 1976, after reconnecting with college friend Gerald Fremlin, Alice Munro remarried, keeping her first married name for professional reasons. She continued to get recognition and wider publication. After 1977, the New Yorker had first publication rights for her short stories.   She published collections more and more frequently, her work becoming more popular, and often recognized with literary awards.   In 2013, she was awarded the Nobel Prize for Literature. Many of her stories have been set in either Ontario or in western Canada, and many deal with the relationships of men and women. Books by Alice Munro: Dance of the Happy Shades, 1969Lies of Girls and Women, 1971   (only novel published)Something Ive Been Meaning to Tell You, 1974Who Do You Think You Are?, 1978The Moons of Jupiter, 1982The Progress of Love, 1986Friend of My Youth, 1990Open Secrets, 1994Selected Stories, 1996 (28 of Munro’s previously published stories, including many of her best known to that point)The Love of a Good Woman, 1998Hateship, Friendship, Courtship, Loveship, Marriage Stories, 2002Runaway: Stories, 2004The View from Castle Rock, 2006Away From Her, 2007Alice Munros Best: Selected Stories, 2008Too Much Happiness: Stories, 2009Courting Johanna, 2009New Selected Stories, 2011Dear Life, 2012 Teleplays: A Trip to the Coast, in To See Ourselves, Canadian Broadcasting Corporation (CBC), 1973Thanks for the Ride, in To See Ourselves, CBC, 1973.How I Met My Husband, (broadcast in The Plays the Thing, CBC, 1974), Macmillan (Toronto, Ontario, Canada), 1976.1847: The Irish, in The Newcomers: Inhabiting a New Land, CBC, 1978. Awards Governor-Generals award, 1969, 1978, 1987B.C. Library Association Outstanding Fiction Writers award, 1972Great Lakes Colleges Association award, 1974Province of Ontario Council for the Arts award, 1974Canada-Australia literary prize, 1977National Magazine Awards Foundation Gold Medal award, 1977, 1982Foundation for the Advancement of Canadian Letters and Periodical Distributors of Canada Authors award, 1980Marian Engel award, 1986Canada Council Molson prize, 1991Commonwealth Writers prize (Canada and Caribbean Region), 1991Trillium Book award, 1991Order of Ontario medal, 1994Canada-Australia Literary Prize, 1994Canadian Booksellers Association Author of the Year award, 1995Giller Prize, 1998, 2004D. Litt.: University of Western Ontario, 1976Medal of Honor for Literature, National Arts Club (New York), 2005Lifetime Achievement Award, Vancouver Public Library, 2005

Communication and successful management Research Paper

Communication and successful management - Research Paper Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Introduction Communication is the process of passing information from one person to another with an aim of receiving feedback or response. Basically, the aim of communication is to improve good relation among people. On the other hand, management is the art of controlling, organizing and planning among others. Similarly, the main aim of management is efficiency improvement in operation. Generally, communication is a vital tool for effective management. There are different forms of communication that are vertical, horizontal, verbal, non-verbal, direct and indirect. Therefore, communication is important for successful management. Considering the importance of communication in achievement of success in management, there is need to study communication and its important contribution in successful management. Generally, the paper is a research proposal on importance of good communication to workers, employees and managers in an organizational setting. It also focuses on the creation of productive, creative and cooperative work place through good connection between employees and managers created through good communication. Significance of the study This research study basically focuses on communication and management. It tries to find out the importance of communication for effective and successful management. There has been a rising concern over relation between managers and employees. This is basically influenced by communication between them. Therefore, the study is important because it tries to establish ways of improving ways of fostering good communication between employees and managers. The study is important to organizations, employees and managers i n different sectors in the economy. If the study is successfully carried out, relation between managers and employees may be improved since effective methods may be developed. Research questions and/ or hypothesis What is communication? What is management? What are the elements of good communication? What is the importance of good communication? What are the types of communication commonly used in organizations? What is the importance of successful communication? Scope Since the research aims at determining importance of good communication for good relation among employees and managers in an organization, the data collected in this study consisted of primary data and secondary data. Each research objective therefore used varying fractions of each form of data (Babbie, and Benaquisto, 2009, p 56). The research method chosen for this study

Globalisation and Crime ( Criminology) Essay Example | Topics and Well Written Essays - 2750 words

Globalisation and Crime ( Criminology) - Essay Example Human trafficking is concerned only with trading of people and it does not necessarily include any kind of movement of people from one location to another. The annual international trade in relation to human trafficking constituted an amount of $31.6 billion (Anderson, 2000 ).The most popular – and fastest growing – activity of the criminal organizations that operate transnationally is that of human trafficking. According to international convention, the concept of human trafficking is related to violation of the basic human rights. It is even subjected to directive in the context of the European Union. Human trafficking can be further be defined as transport, recruitment, harbouring, selling and even receipt of people through some exploitative means such as threat, fraud, deception and force. The main forms of human trafficking comprise sexual exploitation, domestic servitude, labour exploitation, internal trafficking, organ trafficking, and child trafficking. There ha ve been policies and strategies that have been set forth by various nations, some of which are effective, but still this issue is growing and gaining more importance in the current decade. The main focus of human trafficking is in the areas of the trafficking of women. The key countries that constitute women trafficking are United Kingdom, eastern and central European countries (such as Hungary, Belarus, Lithuania or Ukraine), South East Asia, Latin America, West and East Africa. The countries in which there exists a great deal of woman trafficking are Germany, Italy, Belgium, Greece, Netherlands, and countries in which such trade is moderately high are Denmark, Austria, France, Spain, Poland, UK, Switzerland, Bosnia, Poland and Kosovo. Each country where such trafficking is a very serious issue has different statistics, which cannot be considered as a reliable source to predict the consequences that some

Economic comparison Research Paper Example | Topics and Well Written Essays - 1000 words

Economic comparison - Research Paper Example Immigration was totally restricted and farming was the main occupation there that time. The period of 1900 – 1910 saw a fall and increase in unemployment. The average unemployment in the period was 1406 (000s), which indicate a decrease in unemployment. The percentage of non-farm employees in the work force was on an average of 7%. The percentage of farm employees was decreased by 1910, which shows that farming activity had increased that time. According to the ‘Historical Statistics of the US 1890-1929’, the GDP in1910 was around 600 billion. From 1900 -1910 the real GDP growth increased, whereas at the beginning of 1910, the GDP recorded a straight decrease. The early 1930s was a period of great depression and the production of goods and services plunged. (Chantrill para. 1). The rate of inflation estimate provided by the US department of labor (Bureau of labor statistics) in 1910 was 3.7%, while in 1920 it was 15.6%. The Emergency Quota Act was passed in US par liament in May 1921 and this restricted free immigration into the US. Until that period immigration was on a large scale in the state. Four groups existed in the labor market in the US in the 1900-1910 era and they consisted of workers from the American federation of labor, knights of labor and the unorganized labor. These groups opposed unrestricted immigration into the US, which created less employment opportunities for the Native Americans. â€Å"Since 1900, the unemployment rate has fluctuated widely, rising during contractions and failing during expansions. During the great depression of the 1930s, the rate hiked to 25%† (McEachem 2009, p. 465). Comparison of 1910 with the Present US Economy: Today’s US economy is a very developed and established economy, even though economic recessions have caused a setback to the nation. Comparing the year 1910 with the present day, the economic development of the nation has grown by leaps and bounds. Although, the US GDP has ex perienced an uncertain trend especially during the times of economic recession, but it always shows signs of fast economic recovery. â€Å"The 1910s was a decade of great change for America. It was during this decade that the United States was first considered a world leader† (America 1910 – 1920: The End of Innocence 1910). A data chart released by Bureau of economic analysis points out that in the third quarter of 2011 the US economy showed a GDP annual increase of 2%, while in the second quarter the real GDP increase was 1.3%. Comparing the US economy of 1910-1920 with the present, it shows that the GDP rate has shown both an increasing as well as decreasing trend. The period of economic depression of 1930s witnessed a fall in GDP. Similarly the period between 1956-1960 also saw a decrease in the GDP. The 1980s also witnessed a fall in GDP. After that period the latest recession of 2007 has also brought an uncertain trend in the GDP of the US economy. World developm ents had also played a considerable influence on the US economy, especially the two world wars. Unemployment also experienced a very high increase in times, when the GDP was high. But during the periods of recession unemployment cropped up in high numbers. An increase in unemployment and an increase in inflation, especially of food products also had negative impact on the GDP of the nation. Even though there were employment opport

Financial Analysis Of British American Tobacco Plc Finance Essay

Financial Analysis Of British American Tobacco Plc Finance Essay Introduction The purpose of this report is to provide information Interpretation of British American Tobacco plc (BAT) in terms of historical record, comparative financial indicators, and position in the market along with key value drivers for the company and performance indicators. This is done by analysing the information provided in the historical and present financial statements. About British American Tobacco Revenue Analysis British American Tobacco is a public company listed on the London Stock Exchange, which has direct and indirect stakes in several companies together constituting to be the British American Tobacco Group of companies. The group achieved gross turnover of GBP 40,713 million with revenues amounting to GBP 14,208 Million in the year 2009. There are more than 250 brands in their portfolio with Dunhill, Kent, Lucky Strike Paul Mall being their flagship cigarette brands which are together sold in more than 120 countries with total sales constituting 196 Billion cigarette units (Annual Report, 2009). The company follows the accounting cycle starting 1st January of the calendar year ending on 31st December of the same calendar year. The company currently has 95,710 employees on its payrolls. It sold 724 Billion cigarette units in the same year and has production capabilities in 50 cigarette factories based in 41 countries. British American Tobacco is the second largest tobacco company in the world (Excluding China), while it has 6.4% share of the UK market, dominant players being Imperial Tobacco Japan Tobacco International (Nielsen Data, Feb 2010). 74% of BATs sales come from the developing countries emerging economies (Annual Report, 2009). Revenue by Geography BATs largest market lies in Western Europe which accounted for 27.3% of its total revenues in FY 2009. BAT saw an increase of 20.7% from the revenues it had registered in the FY 2008. Asia Pacific accounted for 23% of its total revenues while Americas accounted for 22.2%. Eastern Europe accounted for 11.5% o the total revenues while the highest performed for BAT turns out to be Africa and Middle east which accounted for 22.2% but it saw an increase of 31.2% in terms of revenue over last year. Historical Performance Analysis British American Tobacco was established as a joint venture between the Imperial tobacco group of the United Kingdom the American Tobacco Group of the United States in the year 1902. Subsequently, In the year 1911 the company was listed on the London Stock Exchange. In 1913, the company looked overseas for expansion and entered the Argentinean markets. In the 1920s, British American Tobaccos capitalization had quadrupled since 1902 and sales grew by nearly a factor of 40. In 1923, The Companys worldwide sales had grown to 50 billion cigarettes per year. By 1962, British American Tobaccos capitalization allowed it to move towards diversification. It grew consistently, however, and was achieving turnover at the rate of 15% per annum by 1970. Diversifying and expanding at a rapid pace, British American Tobacco became a well known brand globally. With uncertainty about a long term market in tobacco, steps were taken to reduce BATs dependence on the tobacco industry. In 1986, only half o f its total pre tax profit came from tobacco group which was down from 57% pre tax profit BAT achieved in the year 1985. The 1990s were not a good time of the decade for tobacco sales as companies in the industry faced several lawsuits and litigations. The U.S. courts awarded verdicts which cost the tobacco companies millions of dollars as the consumer claimed tobacco related illness and relatives of smokers who claimed heavy compensation. The company continued with its strategy to take over small to midsized companies as it acquired Canadas dominant tobacco company, Imasco in the year 2000. The company has been consistently achieving Year on Year growth in the range of 8-12% in terms of revenue since 2005. While it has consistently maintained the operating margin percentage in the range of 26%-29% from 2005 to 2009, the Adjusted Diluted earnings per share has been rising from 56.9p in 2000 to 153p in the year 2009 (Annual Report, 2005-2009). Annual Report Analysis The goal of accounting information is to provide economic decision makers with useful information, according to Williams, Haka, Bettne Carcello (2006, p. 670). Financial statements analysis is not just important for the shareholders but various stakeholders as well. The Group has prepared its annual consolidated financial statements in accordance with International Financial Reporting Standards (IFRS), as endorsed by the European Union. Some of the highlights of the Annual Report include revenue increase of 10% at constant rates of exchange 17% at current rate, when compared to the financials for the year 2008. Adjusted profits from operations too increased by 10% at constant rates and 20% at current rates. The total benefit of the result amounted to GBP 355 Million, which resulted in adjusted diluted earnings per share grow by 19% to 153 pence. Over the past 5 years, BAT has achieved a compounded annual growth rate of 15% in earnings per share and 19 % in dividends per share. The total shareholder returns over the same 5 year has been 175% compared to the FTSE 100 index which gave 35% returns to the investors. The financial analysis views the group as a strong player in the global tobacco industry. The resilience in achieving profits wealth generation along with geographical diversification has positioned the group as a multi national company with strong fundamentals which makes it more susceptible to face risks and unforeseen events in the future. In the first half of the financial year 2009, Sales volumes had increased by 4% or declined by 2% when the benefit derived from acquisition was excluded. BATs free cash flow remained strong and resilient during the year 2009 and looks set to remain the same in the year 2010 despite volume pressures. Price increases sales improvements continue to offset the volume pressure faced by the company in the broad range of other markets. In the financial year 2009, FFO was 31% of fully adjusted debt which was 3% points higher than the FFO in the year 2008. The reason for the same was marginal decrease in debt along with the increase in earnings due to acquisitions. The absorption of operating cash flow in to discretionary spending has slowed due to the company suspending the offer to buy back shares until further notice given. BAT is likely to generate free cash flows despite various expenses like restructuring dividend payments to the shareholders as it has ample internal liquidity, cash flow characteristics access to capital markets. The liquidity of BAT was supported by a) USD 1.75 Billion revolving credit facility for a five year period which along with the cash balance of USD 1.3 billion exceeded gross debt maturing on June 2010; b) Bond maturities; Bond worth USD 2.5 billion were issued to extend the groups debt portfolio c) Finance accessibilities; It has ready access to credit facilities on offer by the financial institutions; d) Significant cash position in excess of USD 1billion. Based on analysis, BATs profitability margins are on par with its global peers. BAT intends to improve its sales by 2 % year on year by price increases and product mixes. Market share reached by BAT in specific markets determined its profitability. Operating margin in developing countries can be compared with the margins achieved in matured markets as shown by the margin achieved in excess of 30% in regions like Latin America, Africa and Middle East. EBIDTA margins for BAT in the year 2009 figured 36%, has had a significant rise of 2.5% percentage point from 33.5% margin it achieved in 2008 and 32.5% in 2007. One widely accepted method of assessing financial statements is ratio analysis which uses data from balance sheet and income statement to produce interpretation which have financial meaning to it. Assessment of the financial health of a business is quick and relatively simple when information is derived using the relevant financial ratios. Ratio Analysis A ratio is a simple mathematical expression of the relationship of one item to another, according to Williams, Haka, Bettner, and Carcello (2005, p. 674). Ratios can provide diverse information to diverse financial information users. The analysis of annual report suggests the following ratio analysis of the group. The relevant ratios have been grouped and presented in this paper under various heads. Profitability Assessment: Operating Margin: BAT achieved an operating margin of 31.12% in the year 2009 mainly due to savings it achieved in supply chain, general overheads and indirect costs. The impact of higher leaf prices and input costs were offset due to these savings. It allowed the overall operating margin to increase from 30.7% to 31.4% in the year which was much greater than the industry and sector average of 22.01% and 10.10% respectively. BAT also, had much better margins when compared to Japan tobacco which could achieve operating margin of 4.76%. Return on Equity: BAT has been a fundamentally sound company demonstrating consistency in giving return on equity to its shareholders. In the FY 2009, BATs Return on Equity was standing at 37.05% which was considerably higher than the industry and sector average of 11.57% and 8.01% respectively. While Japan Tobacco could manage to achieve little less than 10% Return on Equity, BAT has been since the past able to maintain consistent returns. In the past four years starting 2005 2008, BAT gave returns of 26.12%, 27.70%, 28.95% 30.44% respectively. These numbers give confidence to investors and allow BAT to be looked upon as a good company to place ones bet on. Return on Capital Employed (ROCE): Corporate Profitability can be determined by assessing the trading profit that the company has achieved over the capital employed by it to achieve the same. BAT achieved an ROCE of 20.82% in the FY 2009 which is slightly better than the Industry average and sector average. BAT fared approximately twice as better when compared to Japan Tobacco. Asset Utilisation: Asset Turnover: BAT was able to main asset utilisation which was on par with the industry average. The industry average for the FY 2009 was 0.58, while BAT registered an asset utlisation ratio of 0.73. The company is expected to register even better numbers in the near future as FY 2009 saw some acquisitions which resulted in BATs performance on par with the market in terms of making its asset sweat. Closure of the Soeborg factory in Denmark, Downsizing of manufacturing plant in Australia and impairment charges for certain software assets resulted in these assets having minimum and limited future economic benefit. But with consolidation resulting in greater savings and better utlisation of the assets of the companies acquired in the emerging markets, the asset turnover ratio is expected to fare better in the next financial year. Interest Cover: BATs interest cover remains steady at 8.6x in the FY 2009 compared to 8.5x which was reported in the FY 2008. It was offset as a result of the financial arrangements carried out for the acquisitions. Pre-Tax impact on adjusting item distorts the interest cover. Risk Tolerance By analysing the financial statements, BATs policy seems to be moderate as it focuses on maintaining EBIDTA coverage of gross interest payments between 5x and 9x at the same time maintaining cash balance exceeding USD 1 billion and five year maturity on its debt profile. BAT needs to strike a fine balance between acquisitions and share buy backs to avoid over stretching its debt capacity over a short time frame due its commitments to a 65% annual dividend payout ratio. In the year 2008, BAT reduced its annual buy back commitment from USD 750 Million to USD 400 Million to accommodate acquisitions. BAT also suspended its buy back program in 2009 until further notice. Cash Flow Adequacy Growing profitability would benefit the companies debt protection metrics to a greater extent. Strong conversion of profits into cash supports BATs financial metrics. The groups future working capital requirements will remain stable in proportion to its annual sales unless there are any significant large scale acquisitions. BATs capital expenditure of its net operating cash flows is very low when compared with the averages in food, beverage tobacco industries. In the year 2009, BATs capital expenditure accounted for 15%-20% of net operating cash flows. BATs future capital expenditure is most likely to grow giving the compounded annual growth rate of the company along with the industry. Key Performance Indicators The key performance indicators for BAT has been its consistent ability to maintain growth in its core competency. Revenue for the FY 2009 grew by 17% which is 3 4 per annum greater than the target growing revenue for the medium and long term. This was possible due to acquisitions it made and favourable exchange rate movements. One of the key strengths of the company in terms of its performance is its diversified global drive brands which constitute majority of the sales for the company. Though growth of 16% was achieved in the FY 2008 in this segment, FY 2009 volumes grew by 4% which is coherent with the companys strategy to achieved single digit growth over the long run. The adjust profit from operations achieved by the firm was well above the company target to achieve 6% profit from operations. BAT registered a growth of 20%. The net cash from operating activities in the FY 2009 was up by  £26 million to  £ 2630 million. Free cash flow per share increased by 2%, the ratio of free cash flow to adjusted diluted earnings was 86%. Adjusted Earnings Per Share (EPS) had grown at an average of 11% over the last ten years. This exceeds the companys target of growing at a single digit figure per annum on an average. Adjusted diluted EPS grew by 19% in the year 2009. S.W.O.T. Analysis Strengths: Diversified Global Brand Drive (GBD) portfolio One of the keys strengths of the group is its diversified portfolio of cigarette brands. In the FY 2009, overall volume of the GBD grew by 4%. Emerging Economies Currently, 74% of BATs revenues come from the emerging economies. Enhanced Internal Operations BAT saved GBP 239 Million in the FY 2009 by improving its supply chain, overheads and indirect costs. Weaknesses: Legal Issues Recoupment actions and Class actions are filed against the company and its subsidiaries which in turn impacts not only the brand image but also its cost structure. Poor Asset Utlization The companys Return on Assets (ROA) and Return on Equity (ROE) has been poor when compared to its competitors. Philip Morris International and Altria Group recorded an ROA of 29.7% and 20% respectively with BAT recorded an ROA of 15.1% only. Similarly, ROE for BAT was lower than Philip Morris International which recorded 99.2% while BAT could achieve 40.6% only. Opportunities Acquisitions BAT completed an acquisition of a Turkish state owned tobacco company in the year 2008 which elevated its market share from 7% to 36%. In the same year, BAT Bought Skandinavisk Tobakskompagni (ST) which allowed it to increase annual sales of approximately 30,000 million cigarettes. Recently BAT acquired PT Bentoel Internasional Investama, Indonesias fourth largest cigarette maker which had sales of around 250 million cigarettes a year. These acquisitions would increase the global presence of BAT across the globe and in turn enhance its topline and profitability. Growth of Tobacco Industry The tobacco industry is forecasted to witness growth. It is estimated that there would be 1.3 billion smokers in the world by 2020 up from 1.3 billion currently. According to the Datamonitor estimates, the global tobacco market generated total revenues of $429.3 billion in 2009, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2005-2009. Cigarette sales generated total revenues of $394.2 billion in the FY 2009, equivalent to 91.8% of the markets overall value. The global tobacco market is forecasted to have a value of $490.2 billion, an increase of 14.2% since 2009. BAT is the second-largest global cigarette player. It tends to benefit from this positive outlook. Threats Illicit Trade Illicit trade is estimated up to 660 million cigarettes a year which represents 12% of world cigarette consumption. This results in losses upto GBP 4 Billion to GBP 7 billion a year. Increase in illicit trade would reduce revenues of the company. Advertising restrictions Brand Building, advertising and promotion are facing hindrances globally. The absence of marketing would effect introduction and promotion of new products in the markets. It could have a negative impact on BATs sales. Consumer focus and awareness on health issues Increasing health consciousness and introduction of substitutes to cigarettes into the market has led to decline of sales for the company. Pharma products and nicotine replacement patches along with chewing gums are the new source of harmless alternatives. What makes British American Tobacco work? The year 2009 was a challenging year for the Fast Moving Consumer Goods (FMCG) segment. Total market volumes declined by 2% for the BAT products. The overall performance for BAT was firm . It continued to invest in its marketing initiatives which resulted in it maintaining its market share in key markets. The Global Drive brands (GDB) grew by combined 4% in terms of volume. These accounted for 27% of the global volume sales for BAT. The overall brand mix for BAT is balanced between premium, mid-price low-price. Managing business to business relationships makes up for a large part of BATs trade marketing activities. BAT co-ordinate its business with its trading partners to ensure that it is able to meet the demands of the customer at the right place and at the right time. This has worked out well for the company as it helps it maintain the market share in a highly competitive tobacco industry. Understanding customer and their needs is of the core non financial activities of BAT. BAT regularly surveys their customer base internationally against its peers in the FMCG industry and particularly against its competitiors in the tobacco industry. Their efforts made them be recognised as the leading business in the tobacco category for customer relationship management by Dow Jones sustainability index for the third successive year in 2009. Apart from its own marketing initiatives, BAT makes efforts to develop marketing programmes jointly with its retail partners, who engage with consumers in market channels like Global Travel Retail and Global Convenience Retail. For BAT, the Direct Store Sales in the most preferred way of selling cigarettes to customers. It fecilitates greater access to consumer information and market. It has also helped them with a direct commericla link to their most strategic retail accounts. In the FY 2009, total sales volumes distributed through DSS reached 50%. Integrated Global Enterprise Apart from the key revenue generators for the company, BAT has been able to achieve growth by savings. BAT was successful in turning a multinational business operations in over 180 markets into an integrated global enterprise which take better advantage of its scale. It led to savings in supply chain, overheads and indirect costs amounting to  £239 million. The company has a target achieve  £800 million savings by 2012.

Get Fit With the Grizzlies Essay -- Article Review, Childhood Obesity

The article I chose to analyze is titled Get Fit With the Grizzlies: A Community-School-Home Initiative to Fight Childhood Obesity, which focused on social and physical health related determinants in their strategy to confront childhood obesity and promote change. The research done by C. Irwin, R. Irwin, Miller, Somes, and Richey (2010) in regards to the development of a community health promotion program has similarities to various aspects of the nutrition group’s video and components of their health promotional program structure. As previously noted, social and physical determinants to health aided in the process of development and helped determine societal needs, as depicted by this group’s population of interest. The population that the nutrition group used, involved 9-10 year old boys, who were already in a pre-established group who shared common interest i.e. cub scouts, were learning about nutrition in other areas of their life, parents actively participated and were present, presentation provided to them in a familiar environment i.e. cub scout meeting, and were motivated to participate in this program by earning a pin. Similarly, as found in Irwin, et al. (2010), participants in their program included relatively the same age group, specifically 9-11 year old children from Memphis City Schools in TN, where 11 elementary schools were randomly selected out of 110 to participate in this program and parents involvement at home was required at times. The dissemination of information in the video appeared to be very age appropriate and used similar supplemental tools such as the US Department of Agriculture’s MyPyramid and incorporated physical activities. Interestingly enough, both programs used basketball within their progr... ...r week, after school NutriActive program with kindergarten and first graders. This study’s results indicated that a short, vigorous program such as NutriActive’s, can produce significant and sustainable improvements in motor skills and fitness levels of young children. The nutrition group’s program, especially the interactive components would likely be a great fit for this population, the content may need to be changed slightly to make it more age appropriate but the overall message and delivery would useful. It’s important to point out that the nutrition group, the Holcomb et al. study, and Matvienko et al. study all use of a client centered approach, and a common theme is apparent with respect to enabling individuals participating in these programs to foster feelings of competence, which contribute to their overall sense of well-being and satisfaction in life.

Frankenstein and Female Monster. Victor

Are you a made man? In Mary Shelley’s (1797-1851) Frankenstein; Or the Modern Prometheus (1818), Victor Frankenstein creates a fiend out the dead body parts. Frankenstein, as a product of the Enlightenment and the Scientific Revolution, is obsessed with advancing the cause of science, and in becoming famous and respected. â€Å"A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me.I might in process of time (although I now found it impossible) renew life where death had apparently devoted the body to corruption †(Shelley 48). This modern day Prometheus, succeeds in doing what no man has done before, create life. The man he creates is contrary to what Victor envisioned. â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavoured to form? His limbs were in proportion, and I had selected his features as beautiful. Beautiful! Gre at God!His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun-white sockets in which they were set, his shrivelled complexion and straight black lips†(Shelley 51). After his creation comes to life, he refuses to accept his (parental) obligation; he does not care for the fiend, he does not provide it with shelter nor with food or love. He fails to teach and to instruct dismissing a relationship with his creature.Instead, in disgust of what he has done, Victor abandons â€Å"the fiend. † The fiend attempts to live a normal life; however, being abandon leaves the monster confused, afraid, left to his own devices, and angry. â€Å"‘I am alone and miserable: man will not associate with me;’’ (Shelley 129) Victor abandon and left t he monster as a fatherless child like his mother did when she died â€Å".. She whom we saw every day and whose very existence appeared a part of our own can have departed forever† (Shelley 38-39) All of the thing that he loved about his mother had been taken away and he was left as a motherless child.The story of Frankenstein and his creation is ultimately a story of abandonment. Abandonment (and neglect), Shelley suggests, is detrimental to growth and maturity; abandonment might result in the dehumanization of both the creator (parent) and his creation (child). Shelley’s novel is an exploration of where abandonment might lead. [NOT SURE WHERE YOU ARE GOING WITH THIS. KEEP IT FOR NOW, IF YOU DECIDE THAT YOU NEED MORE OF A HISTORICAL FRAMEWORK] Ultimately, Frankenstein refuses to accept the responsibility of providing a source of companionship for the creation since he does not allow for any connection between himself and the monster.Victor basically flees, hoping to f orget what he has created. He attempts to live a normal life however his abandonment leaves the monster confused, angry, and afraid. Frankenstein is an Enlightenment scientist, who crosses the boundaries of science and feels the need to discover the secrets of life. The Enlightenment Period was a cultural movement of intellectuals beginning in the late 17th and 18th century Europe emphasizing reason and individualism rather than tradition. [START HERE] Victor Frankenstein has always been fascinated by nature and always wanted to conquer the unknown[PLACE AND ANALYZE THE QUOTE HERE – WHERE HIS FASCINATION BEGINS – â€Å"When we visited it the next morning, we found the tree shattered in a singular manner. It was not splintered by the shock, but entirely reduced to thin ribbons of wood. I never beheld anything so utterly destroyed. Before this I was not unacquainted with the more obvious laws of electricity† (Shelley 36). After being introduced to science Victor b ecame fascinated with it. In retaliation to his fascination, Victor betrays nature by creating the Monster. Victor frankenstein felt the need to challenge nature with him imagination and creating his own being.The Romantic believed there was good in all things, and the darkness could not be ignored. Many expressed their beliefs in through dark romantic writing and art work using the ideas of nature, emotion, individualism, and creativity and passion was a reaction against the rules and conventions of society. To all romanctic writers believed nature is devined there for violating nature is a violation of there god and themselves. Victor’s fascination led him to successful create a creature and Privately abandon his own needs, hidden away in his apartment where no one can see him work, he decides to begin the construction of the creature.Abortion and devoting himself to this labor, he neglects everything else family, friends, studies, and social life. This lead victor to grow increasingly pale, lonely, and obsessed. â€Å"My cheek had grown pale with study, and my person had become emaciated with confinement. Sometimes, on the very brink of certainty, I failed; yet still I clung to the hope which the next day or the next hour might realise. One secret which I alone possessed was the hope to which I had dedicated myself; and the moon gazed on my midnight labours, while, with unrelaxed and breathless eagerness, I pursued nature to her hiding-places.† (shelley 48)Victor creates the Monster to replace the lonely feeling he had after his mothers death. In creating the monster, one might say, that Victor is reconciling his own sense of abandonment. In other words, he creates a creature to validate him (often what our parents do) and to reconcile his feelings of maternal abandonment. Ironically, he in turn abandons the creature that he builds. Frankenstein feels abandoned by his mother and the Monster feels abandoned by Frankenstein. After creating the M onster, Victor takes takes one look at the monster and immediately abandons him, â€Å"But I escaped and rushed downstairs.I took refuge in the courtyard belonging to the house which I inhabited; where I remained during the rest of the night†¦ † (Shelley 59). When he returns to his chamber, the monster is gone and Victor feels relieved from his creator. Two years go by before Victor and his eight feet tall creation, face each other again. Victor is headed home after receiving his fathers letter informing him that his little brother William had been murdered. Victor is soon aware that the fiend is responsible for the murder of his brother.His adopted sister Justine is framed by the fiend. She is found guilty and is soon executed. Although Victor feels sadness, anger, frustration and guilt, especially about Justine’s death, he feels that he cannot confide his suspicion that his creation is responsible. Who would believe him? Victor begins his traveling toward Geneva with thought of the Monster. During his traveling he sees his creature , while coming face to face with his creating he insisted on the creature diapering and having the slightest contact with him.On one hand the creator had different feelings he almost seemed excited about seeing his creator and wanted to share all the thing he had learned with him even while victor continued to abandon him. â€Å"Be calm! I entreat you to hear me, before you give vent to your hatred on my devoted head. Have I not suffered enough that you seek to increase my misery? Life, although it may only be an accumulation of anguish, is dear to me, and I will defend it. Remember, thou hast made me more powerful than thyself; my height is superior to thine; my joints more supple.But I will not be tempted to set myself in opposition to thee. I am thy creature, and I will be even mild and docile to my natural lord and king, if thou wilt also perform thy part, the which thou owest me. Oh, Frankenstein, be not e quitable to every other, and trample upon me alone, to whom thy justice, and even thy clemency and affection, is most due. Remember that I am thy creature; I ought to be thy Adam; but I am rather the fallen angel, whom thou drivest from joy for no misdeed. Everywhere I see bliss, from which I alone am irrevocably excluded. I was benevolent and good — misery made me a fiend.Make me happy, and I shall again be virtuous. † â€Å"Begone! I will not hear you. There can be no community between you and me; we are enemies. Begone, or let us try our strength in a fight, in which one must fall. â€Å"(shelley 89) though the monster had been abandoned several times by his creator he tried every chance he got [THIS IS AN IMPORTANT SCENE AND MOUNTAIN, SO MAKE SURE THAT YOU DO IT JUSTICE. AND REMEMBER THE MONSTER NOTIFIES VICTOR TO EXACTLY WHERE HE WILL MEET HIM, BECAUSE HE WANTS THIS AUDIENCE WITH HIS CREATOR]. {YOU DON’T HAVE TO BRACKET THIS, BUT YOU SHOULD TRANSITION INTO THIS.IT IS EXTREMELY IMPORTANT TO NOTE THAT THE MONSTER IS ABANDONED MANY TIMES†¦ VICTOR, WHO LOST HIS MOTHER SHOULD UNDERSTAND THAT THE MONSTER LOST HIS FATHER – VICTOR – YET HE FAILS TO EMPATHIZE WITH HIS CREATION] He told Victor about how he grew to love the DeLacey Family and learned to see what it meant to love another. Studying the family led to the monster feeling abandoned because he couldn’t connect with them. â€Å"I had admired the perfect forms of my cottagers — their grace, beauty, and delicate complexions: but how was I terrified when I viewed myself in a transparent pool!At first I started back, unable to believe that it was indeed I who was reflected in the mirror; and when I became fully convinced that I was in reality the monster that I am, I was filled with the bitterest sensations of despondence and mortification. Alas! I did not yet entirely know the fatal effects of this miserable deformity†. (Shelley ____ ) Before the c ottage family met the creature he had already opened his heart to them wishing for adoption. When the monster finally felt he had completely prepared himself to meet his teachers he was rejected and again abandoned.This abandonment was held a great deal of the creatures hate for mankind. He then told Victor that he had met a little boy on his way back to find Victor, his creator. He tells that he thought he could make the little boy except him, because of the little boy's youth mind. The Monster then learned that the boy was a brother to Victor, who had abandoned him first. (talk about how he tried to grow comfort with the boy but was abandon) He got very angry at the thought of being friends with the brother of the man who caused the Monster such great pain.The Monster then killed the little boy and had taken the locket and put it into the pocket of a lady. Justin was soon executed for the murder of the little boy (William). â€Å"I determined to seek that justice which I vainly a ttempted to gain from any other being that wore the human form. † (Pg. 136) Victor then told the Monster to leave and never come back or he would kill him. The Monster then realizes that the blame is on him, himself and he decides to kill himself. â€Å"Cursed, cursed creator! Why did I live? † (Pg. 132) Once again this left me wondering if the Monster killed himself, would that leave another void in Victor's life?Victor had already lost so many loved ones that were so close to him. Did he have feelings for the Monster? Not feelings of love, because all that he had done; but some type, any type of feelings since he after all created the Monster. At the end of the book the Monster finally talks Frankenstein into creating a female for him. The Monster wanted another like him so he could feel normal and not feel the abandonment for the rest of his life. Victor begins making another replica of the Monster, but then abandon the thought in the middle of his work.Victor then r ealized what could happen if he finished the female Monster. victor realized that if he finished the female Monster that it too could turn against human kind, and also go on a killing spree. Victor then destroyed his half way complete work. This angered the Monster and he then swore to make Victor the most miserable person in the world. The Monster did this by going on another killing spree of people that were close to Victor. He killed Victor's best friend Henry Clerval and Victor was almost executed for the murder. In the mean time Victor had met a lady called Elizabeth, whom he planned to marry.So the Monster waited for the night after Victor and Elizabeth's wedding and then murdered Elizabeth. Victor's father had also grown very depressed from all the void's in his own life and too soon died after hearing the news Elizabeth's death. Victor then was very ragged and obsessed to get a bitter revenge on the bitter Monster. Victor chased the Monster up into the North. He nearly kille d himself when he was chasing the Monster on dog sleds and broke through the ice and fell into the water. Victor was saved by a passing ship. He recovered enough to tell his long, remorseful story to Robert Walton.Victor then got very sick and soon died. Thus, leaving a void in Walton's life. That same night the Monster came to see Victor in his death-bed. The monster met Walton while doing this and told him of all of the rage he felt toward Victor. Walton did not like the Monster at all. The Monster told Walton that he would kill himself now that Victor had died. He told Walton he would do this by going where nobody could see him, in the North, and set fire to himself. In conclusion, I feel the theme of the book is abandonment. I think this because every event that happens is the result to some sort of abandonment.Victor Frankenstein felt abandoned and had a void because his mother died. As a result to that feeling, he betrayed nature and created the Monster. He abandoned the Monst er, leaving a void in the Monster's life. The abandonment from Victor made the Monster angry, wanting to make Victor's life miserable. The Monster then began to kill people who were close to Victor, making Victor have even more abandonment in his life. Finally, Victor died from being sick and the Monster killed himself. All of the events in this book support that the theme of the book is abandonment.

Introduction Of Tourism Industry Tourism Essay Essays

Introduction Of Tourism Industry Tourism Essay Essays Introduction Of Tourism Industry Tourism Essay Essay Introduction Of Tourism Industry Tourism Essay Essay Definition of Tourism: It is difficult to specify touristry because touristry is a complex industry and many others concern involved. Harmonizing to WTO universe touristry administration Tourism comprises the activities of individuals going to and remaining in topographic points outside their usual environment for non more than one back-to-back twelvemonth for leisure, concern and other intents. 1.1Characteristics of Quality Tourism Beautiful, attractive topographic points Atmosphere must be relaxed Cleanliness is affair Sun radiance, healthy clime Good culinary art must play a portion Quietness and less traffic It is of import to cognize that travel and touristry industry is a service industry. This industry provides different types of services to their client. These service industries include: 1. Transportation system services such as air hoses, managers, and sail. 2. Hospitality services such as adjustment including hotel, resorts, Villas and BB, nutrient. 3. Entertainment such as amusement Parkss, casinos, music etc. 1.1.3 Nature of the touristry Industry: Travel and Tourism is a service industry. The nature of the service industry is really complex. We can hive away goods and merchandises but we can non hive away service. Service can merely be experienced. My research undertaking is base on the operation direction of Ashok Heritage Travels. In this research undertaking, I have explained how operation direction works in touristry and cordial reception industry in these yearss. 1.1.4 Purpose of the survey: The chief intent of the survey is as follows: To analyze the Current state of affairs of the Business environment and the factors which may impact the operation map of the circuit bureau To understand the direction of HR in Ashok Heritage Travels. To cognize the quality of service provide by the Ashok Heritage Travels To understand their operation direction procedure. 1.1.5 Restriction of the Study Operation direction in travel and touristry industry plays really critical function. For the operations directors it is really ambitious and curial portion to understand the markets tendencies, client s behavior and the concern environment. In this research undertaking following are the restriction of the survey. This research covers merely few selected operations maps of the company. This research relies on secondary informations and others resource. The survey periods are merely 1 twelvemonth. The research Project and its consequence will depend on the handiness and dependability of informations. 1.1.6 Organization of the survey: The survey has organized in the undermentioned ways: Chapter -I ; Introduction This chapter deals with capable affairs of the survey dwelling debut of the touristry industry, definition of touristry, focal point of the survey, statement of the job, aim of the survey, and restriction of the survey. Chapter -II ; Review of Literature This chapter deals with the reappraisal of the different literature of the field. Therefore it includes some studies, books and research plants. Chapter-III ; Research Methodology This chapter deals with research methodological analysis and it includes research design, sample, and beginning of technique and restriction of the methodological analysis. Chapter-IV ; Data Analysis It deals with presentation and analysis of relevant informations and information through definite classs of methodological analysis and major findings. Chapter-V ; Conclusion and recommendations It states drumhead, decision and recommendation of the survey. This chapter states chief findings, issues and spreads and implicative model of survey. CHAPTER-II REVIEW OF LITERATURE After choosing the subject of the research, I have to reexamine some related books, literatures and newspapers so that it helps to do clear thoughts, sentiment and others constructs. All the gathered information can be utile for the research undertaking. The purpose of the present research undertaking is to understand the operation direction of the travel and touristry company in the concern environment and how it affects the operational maps of the companies? This chapter is divided into six parts: 2.1. History and Government Policies of Indian Tourism 2.2. Introduction of the Company. 2.3. Internal and External factors. 2.4. Marketing Mix of the company. 2.5. Operation Management of the Company 2.6. Rival Analysis. 2.1. History Of the Indian Tourism and Government Policies of the Indian Tourism: India is the universe s 7th largest state, covering more than 3 million squares kilometers. It is 2nd merely to china in footings of population. India comprises of 28 provinces and 7 brotherhood districts each known for its particular appeal and beauty. It is a multicultural state, so it is called unity in Diversity . 18 major linguistic communications and more than 1000 minor linguistic communications are spoken. Hindi is the chief linguistic communication spoken by 40 % of population but English is widely popular and spoken. India represents one of the most possible touristry markets in the universe. India offers multiple picks to the tourer from frozen Himalayas to tropical verdure of Kerala, historical land, spiritual site, historical garrisons and memorials, shimmering rivers to their desert. India is one of the most visited states ; pull 1000s of tourers all over the universe. 2.1.1. Tourism development in India: Tourism in India has passed from many stages. The Sixth Plan marked the beginning of new epoch when touristry began to be considered a major instrument for societal and economic development. Following are some of import day of the months: in 1966 ; -India touristry Development Corporation were puting up to advance India as tourer finish. 1982: A National Policy on touristry was announced. 1988: National commission on touristry formulated for sustainable growing of touristry. 1992: National Action program was prepared 1996: National Strategy for Promotion of Tourism was drafted. 1997: A new touristry policy with economic policies of authorities was published for public argument. The policy recognise for the function of Central and State Government. The demand for engagement of Panchayat Raj institutes on-governmental administration, local organic structures and local young person in the creative activity of touristry installations has been recognised. 3. Policy Principles: In the 11th program touristry development was chief issue. 1. Focus on incorporate development touristry through mega undertakings 2. Harmonizing due importance to domestic touristry. 3. Positioning India as a value for money finish that delivers superior experience as rivals. 4. The function of authorities is to make an enabling environment where private sector investing can happen and take function in merchandise development. ( By IITM Report ) 2.1.2. Tourist attractive force topographic points: Varied life manners and civilization heritage and colorful carnivals and festivals inspire tourers. Adventures circuit, Cultural circuit, wildlife and landscapes, South Indian circuit, scientific discipline touristry and spiritual circuit and other activities attract the tourers. The most 10 admiration topographic points of India s tourer attractive force topographic points are as follows: Taj Mahal ( memorial of love ) Beachs of Goa Himalaya mountains Ajanta caves Varanasi Ghats Khajuraho Temple Kerala backwater Corbelt National park Rajasthan Garrisons Udaipur Golden temple in Amritsar 2.1.3. Growth: Harmonizing to the IITTM ( Institute of India Travel Tourism and ministry ) . During 1990-2010 international tourer reaching grew from 435 million to 940 million, entering an mean one-year growing of 5.8 % . 2.1.4 Review of the related surveies: In this subdivision of this chapter an effort is made to reexamine the assorted surveies of past researches associating to Indian touristry, travel bureaus, circuit operators, cordial reception direction and about Ashok Heritage Travels in concern environment. 2.1.5. Review of Report: Travel and Tourism Industry in India by Indian Institute Of Tourism and Travel Management Published in August 2011. Manjula Chaudhary, the writer A ; Director of Indian Institute of Tourism and Travel Management, Gwalior and Dr. Sutheeshna Babu, Nodal officer, Goa.The study has been taken from different dependable secondary beginnings. The chief slug points of this study are, 1. To understand the present position of planetary touristry 2. Recent Tendency in Indian Tourism. 3. Quest for New Tourism Products. I have studied all this study and it supply me necessary information related to my undertaking research. 2.2. Introduction of the company My undertaking research is about Ashok Heritage Travels Company which was established in 1999. The chief office of the company is in Jaipur, India and others subdivisions office in German and Spain. The company was started as a little travel bureau but after several old ages has grown into open uping circuit operating bureau. Today, Ashok India travel has emerged as a leader among tour operators. The mission statement of the company is Deliver more than you commit . The company has proper licensed by Department of Tourism, Government of India. The company s nucleus activities are inward touristry, domestic touristry and leisure travel. They do hotel reserves, train engagements and auto leases. The company has broad web of offices all over the India, so they serve their clients best and look after their demands. It is assured by the company that they provide best merchandises and services to their client. Vision Of the Company: Building memories through travel 2.2.1 Servicess of the company: Company are specialized in forming circuit bundles in all over the India and Nepal such as wild life circuit bundle, South of India, North of India, Ethnic circuit in Rajasthan, Golden Triangle circuit, luxury circuits. Others services of the company are Car rental, hotel engagements in all of import sites of India, Train and Flight Reservation, Tour Packages by Ashok HeritageTravels: India and Nepal Tour Epicurean Tour North India Tour Rajasthan Tour Packages South India Tour Wild Life Tour 2.3 Macro Analysis: Any administration can non go out vacuity. They are surrounded by different forces which are straight or indirectly act upon the work of the concern. These forces are of two types, Internal and external forces. Internal forces can be control and alteration harmonizing to the state of affairs. But external forces are difficult to command. The external forces are called Macro environment ( PEST ) . The directors of Ashok Heritage Travels company has to the full understand their operating environment and rapidly react to any alteration. Political, Economical, Social, Technological, Legal and Environmental ( PEATLE ) factors These are the factors which are non in company s control and can hold major impact, positively or negatively, on the growing of the administration. Lets discourse them as follow, 2.3.1. Political Factor: Introduction: Political agencies engagement of the Government in the industry of travel and touristry of the host state. Government generate Income from the Tourism industry and increase GDP of the economic system of the state. It is really of import for the Govt. to promote more touristry. More touristry generates import revenue enhancements, grosss and employment to the local people. The major factors are: 1.Stable Government: It is really of import factor that if the authorities of the India are stable and co-operative with the foreign investors, Govt acquire revenue enhancements and local people get occupations. Unstable Govt, communal clashs, offense, riots create bad impact on the tourer and as a consequence less touristry in India. Peoples avoid such topographic points. 2. Attitude of the host state towards tourer: The attitude of the host authorities towards their tourers should be positive and warmth. Tourists are from different civilizations and linguistic communications. 3.Infrastructure development: Government of the India has to put money on substructure and ace substructure. Roads should be proper constructed, main roads, hotels, motels, guest houses. Clean environment.Proper installations of conveyance ( air, route and ships ) . Tourist can easy travel anyplace, everyplace with in the state by usage of conveyance. .Tourist information Centres for the tourer so that they do non confront any jobs. 4. Terrorism and Security: Government has to supply proper security to all. Visitors or tourers ever avoid such topographic points where menace of panic onslaught. From illustration on November 2008, a series of co-ordinated bombardment and hiting onslaughts in Mumbai.The chief mark was foreigner people. This type of panic onslaught impact bad feeling on the tourer and they avoid sing. Government has to be watchful and rapidly response. Strict Torahs and particular administrations that provide security to the local people and visitants. 5. Planning and Permission. Tourism development planning conforms to the national planning procedure. The nature of developing planning means that assorted other sections, bureaus and curates involved. Grant of export and inducement for advancing private investing in the signifier of income revenue enhancement, subsidy and cut down import. 2.3.2. Economic factor: The province of the economic system besides influences on the company Ashok India travel. Economic factor indicate the disbursement form of the domestic and international tourer. In recession clip people spend less and at roar clip they spend more. Others factors are: 1. GDP of the state: Tourism besides contributes in economic system of the state. The economic system of the India is the 11th largest in the universe by nominal GDP. Country s Gross Domestic Products is straight increase by2 % by WTO 2. Employment: Tourism has emerged as an instrument of employment and human development. Professional preparation Institutes are opened by public or private sectors. 3. Foreign Exchange Rate: The value of the money addition in any regard. For illustration the rate of one lb is 80 rupee. For the international tourer, India is best finish. They can pass epicurean vacations with less money. Ashok Heritage Travels provide best quality of merchandises, high criterion of services with sensible monetary values to pull both domestic and international touristry. 4. Integrations/mergers of hotel ironss: If Ashok Heritage travels and tour merge with other standard company so the disbursement cost will diminish. They can offer inexpensive vacations as comparison with rivals. Second, they can able to supply more client attention in term of easy handiness. 2.3.3. Social Factor: Social factor means the impact of touristry industry on the life of local peoples, state and on the tradition civilization. More hazard of losing civilization individuality is associated with the increasing figure of tourer and travel industry. Others factors are: 1. Education: the chief factor is instruction. Education is better than earlier. Now instruction provides awareness and cognition of the universe. Peoples are good educated and their manner of populating standard alteration. 2. Changing in Life manner: Life manner of the people is altering. Most of the people in India are act uponing by western civilization. Trends towards fitter life manner are increasing. 3. Demographic alteration: like little households. Womans are traveling out for work. Local households traveling out with for leisure activities and domestic touristry. 2.3.4. Technology: Technology drama critical function in touristry. Today consumers want easier, quicker and cheaper services and merely engineering can make it possible. The consumer demand, Communication, conveyance and IT has made the whole universe as a planetary small town. Role of the cyberspace: The chief impact of new engineering on consumer is internet. Internet provides all information within seconds. Internet give you chance to do their ain travels and vacations bundles, cheque in -out. CRS is increasing. ( computing machine reserve system ) .Ashok India Travel company has proper installed engineering and new version of package s. Company has ain intranet and extranet for clients. Engagement of the media: Media such as telecasting, internet advertizement, wireless, electronic boards on the coachs and tubing station used by company to pull the clients worldwide with the beauty images, exciting topographic points of India and Nepal. 2.3.5 Micro Analysis: It means the internal forces which straight influence the map of the company s and these forces can be control by the company. 1. Employee: Staff is the assets of the company. They represent the company images and straight cover with the clients, if the staff is non happy, motivated it straight influence clients and as a consequence dissatisfied and less concern. 2. Customers: The chief intent of the Ashok Heritage travels is client satisfaction. Positive relation with bing clients and offers good trades to them so that they neer leave you. It is of import to understand that one dissatisfied clients tell to 11 clients as a consequence less concern. 3. Suppliers: Suppliers such as little bureaus, air hoses, local hotels, local coachs and managers. Good maintain relation with providers who provide all necessities requirement on clip. 2.3.6. SWOT analysis of the Ashok Heritage Travels: Strength: Wide arrange of web: company has wider arrange of web all over the India so that they provide best client attention, installations anyplace. High Quality Merchandise: company offers high Quality of merchandises and services to their clients. Staff: Well trained professional, committed, work as squad spirit staff. Celebrated and Positive Brand Image: Positive trade name image on the head of clients. Customer trueness: clients are really loyal with the company. Once they booked with them, they ever come back to company. Company give them loyalty price reductions, offers to retain them. Strong Advertisement and finance control: Effective advertizement and sound finance is the strength of the company. Internet services: On-line engagement, payments, offers merchandises and services, full information. Easy entree of web sites. Private and security package. Failing: 1.Safety: Any aliens when visit to others states the first thing they want is safety. But because of the bad relation with Neighbour state and increasing offense twenty-four hours by twenty-four hours impact on Indian Tourism. Mumbai onslaught and mark on aliens is the latest illustration which impact bad feeling on the head of the foreign visitants. Lack of proper substructure: Due to non proper roads and main roads. Inefficient to supply basic installations at airdromes, coach bases. No proper traffic regulations and more accident. . Opportunities: New Market: Ashok Travel and Tour Company offers circuit bundles for India and Nepal. But if they offer more tour bundles for others international states such as Packages for Egypt, London, Paris. Increase Hotel and conveyance installations: If the company provide more local conveyance installations such as auto hire, managers and private ain bikes as per client demand. Hotel installations such as different sort of nutrient continental, Thai, English.so that client happy and satisfy. Encouragement from Government: Government has to give grants to the private sector so they encourage giving all installations to the tourer. Menaces: Economic lag: Due to recession, passing form of the consumer has changed. They spend merely on necessary things such as nutrient and apparels. Better installations by rivals: If the rivals give better services in sensible rates, it s a large menace for the state and for the company every bit good. Political instability: Political turbulency has besides consequence on the touristry industry. Marketing Objective of Ashok Heritage Travel: 1. Achievieng a certain degree of gross revenues growing within a given of clip 2. Increasing the profitableness of the administration 3. Reducing concern hazard by happening new markets and pulling possible clients. 2.4.1 Marketing Strategy of the company: Marketing Mix of the company Marketing mix is a concern tool usage in selling merchandises and services. Selling is the construct of expecting demand, recognizing it, exciting and so eventually fulfilling it. Ashok Heritage Travels involved in measuring client demands and turning that into effectual demand for specific merchandises and services so as to fulfill clients and achieve the aim of the company. 4 Postscript: Merchandise, Price, Place and Promotion. 1. Merchandise A Merchandise is defined as anything that is offered to the market to fulfill a privation or demand. Product in cordial reception industry is touchable and intangible. Merchandises such as seats.hotel suites you can see and touch but service can merely be experienced. Servicess are perishable, inseparable, Variable ; Heterogeneity.Absence of individual constituents, the merchandise is uncomplete. Ashok Heritage Travels offers different circuit bundles in different topographic points all over the India and Nepal. Truths of bundles such as circuit to Taj Mahal, Himalayas, beaches and verdure of Kerala all are the merchandises of the company. 2. Monetary value: Monetary value is the sum of money charged for goods or services. Price is the lone selling mix component that produces gross. Price says something to the consumer about the nature of the merchandise. Price depends harmonizing to the followers: 1.Elasticity of demand and supply Harmonizing to the geographic country of the finish. Peak season Seasonality Degree of competition. Pricing on the tourer merchandise is really complex. Increase fuel of air travel, recession clip hit the travel and touristry industry really severely. Some companies shut down and some are fighting to get by with these challenges. Ashok Heritage Travel and Company knows better about the pricing policy and they offer the merchandises harmonizing to it. Company follows two regulations: Marketing Strategy. Tactic Level. Topographic point: Different distributor is selected for selling. There is little agent spread all over the large metropoliss that plays a function of distributor for the company. Ashok Heritage Travels act as a jobbers and the jobbers act as a retail merchant. The major determination that the company takes sing distribution is related to the channel of pick and channel members. 1. To ease the purchase in progress. 3. Company bought air hoses seats, hotel, adjustment, coachs for the local sight- visual perception. The latest tendency to selling tourer merchandises By the Ashok Heritage travels through Internet. E-ticket, direct engagement, on line payment, on-line cheque in or look into out. It is speedy, inexpensive and saves of clip. 4. Promotion: The publicity undertaking simplifies the activities of ratting, carrying and act uponing the determination of possible tourer Advertisement, media, IT, personal merchandising, public dealingss, direct selling and sponsorship. Ashok Heritage Travels are usage following promotional scheme: Raising consciousness of their merchandises in the market. Promote bing clients to purchase their merchandises by loyal strategy. Inform to the client and possible client about their particular offers. All people in the Ashok Heritage Travels are good trained, know-how, professional trained, multi skilled, best communicating accomplishment and supply best client attention to their clients. 2.5 Operation Management of Ashok Heritage Travels Introduction: Operation direction in the company are responsible for assorted activities and duties. The chief purpose of the operation direction is to utilize the administration resources such as adult male, material finance, machine in effectual manner so that they able to fulfill client. Ashok Heritage Travels is a large company web within the all over the India. They arrange different sorts of circuit, travel engagements and ain conveyance agreements. So the operation direction of such a large company is complex. The duties of the operation directors are Understand the long term aims of the company. Controling and keep all the internal and external activities Research, design and development of the merchandises and services. Quality confidence. Management of stock Capacity Management Management of staff, unexpected busy clip Communication with others sections such as selling, gross revenues sections. Planning of circuit by the Ashok Heritage Travels: Planing involves several phases. The three chief phases are: Market research Negotiation Commercialization of the merchandises Market Research: The purpose of the Market Research is to understand analyse the chief elements related with the market and its environment. Market research will let company to fit merchandises to client demands and aim peculiar market sections for their merchandises. Procedure of market research includes nonsubjective designation, aggregation of informations, analysis, airing and usage of concluding information. Target Market: Company aim the market by offers specific merchandises and positioning the merchandises in distinctive from its rivals. The chief mark of the company is inward tourer and leisure tourer. Negotiation: The Company has adequate information on the mark market and they create circuits bundles by negociating the needed services with several providers: Airlines conveyance, adjustment, providing and others particular providing services. The chief purpose of dialogue is to make the best competitory monetary value for satisfactory quality- monetary value ratio. Company s has ain agreement of travel and conveyance so that they provide best and convent services to the clients. Finalizing the contracts: When dialogues have been successfully agreed, contracts are drawn between different services provider. Company wage progress payments to the providers so the undertaking of planning and costing of the tour start. The company slogan is to fulfill clients and do their travel and tour a pleasance. Selling and marketing the merchandises: The Company offers their merchandises straight to the market or sells them through travel agents. The sale is depending on the presentation of merchandises in booklet designed by the circuit operator. Effective selling, sale publicity and advertisement runs play of import portion. The Booklet: This is the chief selling tool usage to sell circuit bundles by the Ashok Heritage Travels. Thousands of transcripts distrusted through their ain retail mercantile establishments, sent straight to the bing clients, on the cyberspace, local newspapers, magazines, company s web site, on telecasting and all others media. Company launch booklets at right clip, right topographic point and day of the month. In the booklets, coloring material exposure, high spots of the vacations, promotional pricing designed to pull the client s attending. Pricing Package Tour. After the aggregation of information, company set the monetary value. Monetary value of the bundle circuit is right for the market, competitively monetary value and offers discounting schemes. Box tour include: travel, circuit, attractive forces, adjustment, and nutrient with broad scope of picks, choice and bead. They besides offer flexible Tourss. Reservation System: Company has CRS ( Computer Reservation System ) .for both air hoses travel and train travels. In the extremum season, company purchase seats from air hose in progress for international tourers. Company has own web site ( www.ashokheritagetravels.com ) by which all clients bing or possible can easy entree the information, offers, send quires, book on- line, see booklets and all related information. Agreement of Staff By the Ashok Heritage Travels: Operation Directors of the company usage this resources productively and so more productiveness by using the employees decently. Ashok Heritage Travels has Skilled, motivated and dedicated staff. Company provide professional preparation to their staff. Company has assured that their staffs have following accomplishments: 1. All staff gets required accomplishments, cognition and abilities. 2. Performance at high degree. 3. More confident and productive 4. Adopt alterations 5.More committed and satisfied by the occupation 6. Quick response. 7. Motivation and positive image of the company. 8. Multi-skill 9. Politness and friendliness. Monitoring and Review: The operation direction of the company have proper proctor and reappraisal program to look into the operation procedure of the company. To see the spreads and countries need to better. 1. By Monitoring and commanding the quality, cost, finance budget, gross revenues, selling and clients demand. 2. Monitoring employee s public presentation and take measure to supply preparation and better productiveness. 3. Feedback from the clients. Feedback signifier to make full by the clients so that company cognize how they are making and what client wants from them? Customer s feedback, ailments, new thoughts to better merchandise, services and procedure. Rival Analysis: Porter s five forces theoretical account: 1. Competition among the industries 2. Power of client. 3. Power of Supplier 4. Menace of replacement 5. Menace of new Entrants. 1. Competition among the industry: The strength of competitory competition is the major determiner of the fight of the industry. Here the competition is among the local finishs of India and International competition of India with others states. Local finishs International degree 1.Cultural Centres Nepal 2.Religius China 3.Hills station Singapore 4.Coastal Area Sri Lanka India can make really good in the competition if India has powerful scheme, publicizing efficaciously ; advance India as Incredible India . 2. Power of the clients: As clients and tourer makes this industry, so it is the ability of the Customers to set force per unit area on the company as a consequence client s sensitiveness to monetary value alterations. Proper Infrastructure Best client services and safety More picks and inventions High Quality and less monetary value Substitutes Available Merchandise Differentiation 3. Power of the providers: The public presentation of the providers in the touristry industry play critical function. Supplier of natural stuffs, labors, merchandises and services on the right clip, right topographic point, in effectual and efficient manner. Suppliers can be beginning of power to the company, when there are few replacements and high monetary value for alone resources 4. Menace of new entrants: New entries of large and little companies in the same market will diminish the profitableness of the others bing companies like Ashok India Travel. Upcoming International states such as Philippines, Indonesia and Bangladesh are menace for Indian touristry industry. Barrier to entry: Companies have to use all following Techniques for barriers to new entrants: 1. Cost Advantage 2. Learning curve 3. Good Relationss with providers and clients. 4. .Brand Loyalty 5. Entree to Distribution 6. Government Policies 5. Menace Of Substitutes: Being of the alternate merchandises and services in the market, clients can exchange to, Monetary value Performance Switch overing cost Substandard merchandises CHAPTER-III REASEARCH METHODOLOGY Introduction: Research methodological analysis explains the methods used in the survey including presentation of the research design. Collection of informations, informations analysis and reading of informations, and facts to work out the research jobs and carry through the basic aim of the survey. 3.1 Research Design Research design is the of import component of the research. The process start from the aim of the research, explain the solution or the method of probe the solution. Research Design is the program, construction and scheme of probe done so as to obtain the replies of the research inquiry and discrepancies. ( Kiplinger ; 1978:300 ) The research design fundamentally follows here to understand the operation direction procedure in the concern environment of Tourism Industry. 3.3 Collection of Datas: Information is life for any research. There are several ways of roll uping informations.Primary informations can be roll uping through experiment or through study. Secondary information is that informations which already issue. We merely happen in Google hunt, directories, buy from others house or company has own informations. The information and information in this research undertaking is based on secondary informations. Data collected from different beginnings for illustration from Indian Tourism web site, WTO. ( World Tourism Organisation. ) and from Report by. IITHM 3.4 Method Of Analysis and Presentation: The analysis of informations is done harmonizing to the form of informations available. 3.5 Restriction of the Methodology: Datas obtained from different web sites and all informations is based on secondary informations. Unavailable of Primary informations makes the research spot vary.Some proficient errors may be done. CAHPTER-IV DATA PRESENTATION AND ANALYSIS To carry through the aim of the survey mentioned in the first chapter, information is collected and several technique and tools will be used to obtain it. In this chapter my attempts are made to analyze informations base on Travel and touristry industry. I collected informations on Indian touristry. 4.1 Growth of Indian touristry Table.1 Regional Trends in International Tourist Arrival ( MILLIONS ) Year/region 2005 2008 2009 2010 Avg. Annual Growth ( % ) 2005-2010 Universe 798 917 882 940 4.45 Beginning: UNWTO Barometer Table 1.Regionally International reaching can be seen turning faster at the universe norm of 4.45 % during the twelvemonth of 2005-2010. 4.1.2. Foreign Tourist reaching in India: Table.2 Calendar month 2009 2010 2011 2010/09 2011/10 January 481308 568719 623885 18.2 % 9.7 % February 489787 552152 635527 12.7 % 15.1 % March 442062 512152 550051 15.9 % 7.4 % April 347544 371956 437792 7.0 % 17.7 % May 305183 332087 355333 8.8 % 7.0 % June 352353 384642 412336 9.2 % 7.2 % July 432900 466715 513853 7.8 % 10.1 % August 369707 422173 444548 14.2 % 5.3 % September 330707 369821 401995 11.8 % 8.7 % October 458849 507093 562873 10.5 % 11.0 % November 541524 608178 636762 12.3 % 4.7 % December 615775 680004 715364 10.4 % 5.2 % Entire 5167699 5775692 6290319 11.8 % 8.9 % Beginning: www.tourism.gov.in ( FTAs ) Table 2. Show the foreign tourer reaching in India during the twelvemonth of 2009 to 2011. Peak seasons- October to February is see being peak season for aliens. Highest % January 18.2 % ( 2010/2009 ) . Lowest % April 7.0 % ( 2010/2009 ) . We can see that 2010/2009 lowest % of month is April but this was alteration in 2011/2010 informations. April was the highest % . Table 3.Domestic Tourist in India: Main tourer Finish Tourists Statistics Kerala Year Domestic Tourists 2004 5872182 2005 5946423 2006 6271724 Tourists Statistics Goa Year Domestic Tourists 2004 2085729 2005 1965343 2006 2098654 Domestic Tourists Statistics Delhi Year Domestic Tourists 2004 1866552 2005 2061782 2006 2237130 Beginning: Indian Tour Operators Promotional Council Leading Tourist Finish: Kerala has major hot topographic point for domestic tourers and for the foreign tourer as good. CHAPTER-V CONCLUSION AND RECOMMENDATIONS Introduction: This Chapter is focused on decision and recommendation on the footing of analysis which have been derived from Indian Tourism and Ashok Heritage Travels Company. This Chapter is really of import as it allows: 1. To represents the consequence of the whole research. 2. To provides suggestion to the Tourism industry and Travel and Tour Operators of companies in Indian Tourism. 5.1 Decision: Tourism worldwide is an spread outing sector. Tourism in Indi has the important beginning of foreign exchange net incomes, employment coevals and societal -economic development. But the enlargement of international tourer to India, Tourist faces some jobs like unequal substructure, handiness to tourist finishs and in sufficient trained manpower.Poor hygienic status, torment of tourers, insecurity and hapless visitant experience. For the Company Ashok Heritage Travels has a possible to get by in the competitory tourer industry in India. Ashok Heritage Travels is dedicated travel bureau and their slogan is to fulfill their clients and they value their clients need and outlook. 5.2 Recommendations: Indian Tourists Board or Indian touristry has to take undermentioned stairss if they want India a best universe participant in tourer s industry. Proper Infrastructure and roads. Trains and railroads connexion to of import tourer finish. Increasing air place capacity. 3. Increase handiness of adjustments by promoting paying guest adjustments and adding hotel industry 4. Security, proper information centres 24/7 near to every tourer topographic points and easy available of maps, cusps and touristry magazines in stores particular near the finishs topographic points. 5. IT ( information Technology ) is really of import now the yearss. We can non conceive of a concern, touristry and instruction without IT. Indian Tourist Boards will hold to implement IT system in travel and touristry industry. 6. By internet online engagement, reserves, 3D cheque suites in hotels, up to day of the month information of Indian touristry, effectual advertizement and publicity of Indian touristry through cyberspace. Recommendation for Ashok Heritage Travels: Company has to concentrate on international market. They should hold to aim all market sections and aim all age s groups. Quality of services demands to better. Up to day of the month professional preparation Sessionss will necessitate to supply to all staff from underside to upper degrees. Use of Environment friendly merchandises, recycling, salvage power and H2O etc.will necessitate to be considered. Company has to take full advantage of IT. Internet booking on line, selling, e-commerce, proper information in website etc.